2016 Lincoln MKX pricing released, follows MKC’s aggressive strategy

The all-new 2016 Lincoln MKX is about to hit showroom floors, replacing one of the brand’s hottest-selling vehicles and one of the leaders in the “right-sized” SUV market. Pricing revealed through the manufacturer’s online configurator tool (the model’s micro-site has not gone live just yet) shows that Lincoln plans to articulate the new MKX as a tandem option with the new and acclaimed MKC in order to deliver a solid two-punch entry in the compact/mid-size SUV segment.

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The outgoing MKX offered a simplified line-up: the 3.7L Duratec/Cyclone V6 engine offered 305hp and 280lb-ft of torque, and could be had with FWD (38,900$) or AWD (40,850$). From there, clients could add… uninspiringly-named equipment packages (100a, 101a and 102a).

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The new MKX was advertised to prospective buyers as being “uniquely theirs” and offers a much more comprehensive line-up while keeping the model aggressively priced. Indeed, the new base model, which starts in Premiere trim with a FWD application of the same 3.7L V6 engine (though downgraded to 300hp in a new specification shared with the all-new Ford Mustang) comes in at 38,100$!

The optional engine is an exclusive 2.7L EcoBoost V6: while the block is shared with the Edge Sport and F-150, the MKX receives the most power from the turbocharged engine with 335hp and 380lb-ft of torque. In base Premiere trim and FWD, the MKX starts at 40,595$ which is still very competitive.

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On top of that, prospects can add AWD to both engines for an even 2,000$, and Select and Reserve trim packages can be add in conjunction with option packages. Of interest is the Luxury Package, which offers stunning and Audi-like full LED headlights, as well as the Revel Ultima sound system as featured on the Continental Concept, with 19 speakers and aluminium-drilled speaker grilles.

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For 1,720$, the Technology Package adds a couple of electronic guides and the innovative 360-degree “bird’s-eye view” camera hidden behind the Lincoln star up front.

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For 1,500$, both front seats can receive 22-way power adjustments (which include headrests and lumbar support), all controlled through MyLincoln Touch, which remains the only available Infotainment system so far. Premium Bridge of Weir leather seats available on the Reserve package are already heated and cooled, too.

Finally, four wheel choices are available, including 18-, 20- and 21-in rims. A Black Label edition is set to be released in the very short-term, which will bring unique exterior and interior trim, but pricing for that special package has not been announced just yet.

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As it stands, the new MKX works alongside the MKC in both pricing and packaging: the MKC’s pricing ranges (in base Premiere trim) from 33,100$ with the FWD 2.0L EcoBoost four-cylinder to 40,145$ for the AWD 2.3L EcoBoost four-cylinder (also shared with the Ford Mustang). Lincoln seems to have the market well covered: buyers looking for a four-cylinder can cross-shop with the MKC with base import models and the hot-selling Buick Encore, while buyers looking for the added power and versatility of a V6 engine can compare the MKX to more expensive imports and bigger, less advanced domestics like the current MKX’s arch-nemesis: the Cadillac SRX.

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